Kit Manufacturers of All 32 Teams Qualified for FIFA World Cup 2022 – As the days are passing by, we are nearing the kick off. The FIFA World Cup is the biggest sporting event in the world. The event sees huge investments in terms of sponsorship. This also involves kit manufacturers who bet on teams to go a long way in the tournament by sponsoring them kits. Since we have got our 32 qualified teams for the upcoming tournament, we will see the kit manufacturers for these teams.
But before diving straight to the kit manufacturers list, let’s have a look at how this kit deals work out.
Why do we have kit deals?
Sports merchandise is a huge market for all the players in this niche. The FIFA World Cup and the international football teams participating in the tournament have a great fan base behind them. Manufacturing kits for these teams is a great platform for manufacturers to promote and sell their products on such a grand stage.
The manufacturers like Adidas, Nike sign million dollar contracts with these teams. They provide them with kits for the signed tenure and in return they get to use the team’s jersey colours and replicate the jerseys to sell them in the market.
Why do Kit deals differ?
Well, the popularity of all 32 teams differ and hence the deals differ. The top contesting teams in the world usually have a chance to win these tournaments and hence find themselves with lucrative deals from huge manufacturers. While teams with lower popularity and probability of winning get smaller deals from comparatively smaller players in the market.
After understanding how these deals work out, lets see the list of kit manufacturers for the upcoming FIFA World Cup 2022.
Kit Manufacturers of All 32 Teams Qualified for FIFA World Cup 2022
The 32 teams have qualified for the FIFA World Cup and total 9 brands have won the kit manufacturing contracts. Out of these 9 brands, three brands dominate the market mostly.
Nike leads the battle with 13 teams. While Adidas and Puma are placed behind with seven and six teams respectively. Six brand companies have won deals for one team each.
- Nike – 13 teams: Qatar, Poland, Saudi Arabia, Brazil, France, Croatia, England, Netherlands, South Korea, Canada, Portugal, USA, Australia
- Adidas – 7: Germany, Belgium, Spain, Argentina, Japan, Mexico, Wales
- Puma – 6: Serbia, Switzerland, Uruguay, Ghana, Morocco, Senegal
- Hummel – 1: Denmark
- Marathon – 1: Ecuador
- Majid – 1: Iran
- Le Coq Sportif – 1: Cameroon
- Kappa – 1: Tunisia
- New Balance – 1: Costa Rica
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